Get MORE Out of Your Marketing Dollar with TARGETED DIRECT MAIL
Direct mail marketing is often referred to as the "workhorse of marketing." That's because direct mail is a proven marketing medium with a long history of delivering results. You may have a great product and a great offer, but if you mail it to the wrong list you won't get the kind of return you should.
Direct mail is perhaps one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium (If it didn't work, your mailbox would be empty!).
One of the best things about direct mail is that it gets one-on-one attention from your target prospect. Unlike billboards or radio and television commercials that get your attention while two to three other things also have your attention. Direct mail is opened one piece at a time and read one piece at a time. It gives you the best chance of catching your prospect's attention and keeping it for a period of time.
Direct mail is something that you can hold in your hand. It's not made of electrons that can be deleted with the twitch of a finger. It's not a radio frequency signal that is here and then gone a moment later. It is physical. It is something that can hang around for a period of time. It has "lingering" marketing effects.
Instead of "spraying and praying" your message to people who may or may not be interested or even qualified to take advantage of your offer, direct mail allows you to pinpoint the people who fit your psychographic, demographic, and geographic profile.
All these reasons I've mentioned make direct mail a very powerful marketing medium that, if done right, can have a very high return on your marketing dollar.
To boost your success with direct mail, contact our marketing specialists at 877-787-4542!
We will personally assist you with compiling a TARGETED list for your area!